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Psychology

Unlock the potential of design psychology. Understand user behavior to improve interfaces, experiences, and conversion rates.

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How to Make Use of Psychology in Web Design

How to Make Use of Psychology in Web Design

The color blue can make you feel calm while a vibrant shade of red can make you feel hungry or threatened. We all perceive the world through our own individual…

The Biggest Designer Debates

The Biggest Designer Debates

It seems like every industry has their own set of fiercely debated topics. They pit tool against tool, theory against theory and can be great fun (or infuriating, depending upon…

A Scientific Perspective on Minimal Design

A Scientific Perspective on Minimal Design

Minimal design appeals to our conscious instincts and perceptive models by removing anything that needs high-level cognitive functions.

Using Color Psychology for Better Website Results

Using Color Psychology for Better Website Results

Perception is everything. Part of that is influenced by behavior, plus our emotion. Significant studies have shown that color effects not just what we see. It is how we feel…

7 Ways to Come up with Creative Ideas, Backed by Psychology

7 Ways to Come up with Creative Ideas, Backed by Psychology